THE JOURNALBehind
Behind
the decisions.
Short notes on the choices behind the work, with links to the projects and applications.
A lead list is the beginning
Define the right businesses, review the evidence and give every follow-up a purpose.
Clear ownership. Better connections.
Give every system a defined role so people can follow the work and resolve problems.
Give the idea a storyboard.
Use shots, references and timing to turn a creative brief into a sequence people can review.